Google Analytics Policy

This Google Analytics Privacy Policy (the "Policy") explains how 1XL LLC FZ and One XL Info LLP (collectively referred to as the "Organisation", "we", "our", or "us") use Google Analytics to collect, analyse, and use data related to visitors' interactions with our websites. By using our websites or services, you consent to the practices described in this Policy.

Introduction

We use Google Analytics to track and analyse website traffic, monitor user interactions, and improve the overall user experience on our platforms, which may include websites, online services, and any related digital platforms. Google Analytics is a web analytics service provided by Google Inc. ("Google"), which uses cookies to track and report website traffic.

Information Collected

Google Analytics collects data about users' interactions with our website, including but not limited to:

• IP Address: The IP address used to access our website.
• Device Information: Type of device (mobile, desktop, tablet) used, browser type, and operating system.
• Behavioural Data: Pages visited, time spent on each page, bounce rates, and how users navigate through the site.
• Geographical Data: The location of the user based on their IP address.
• Referring Websites: The website or source that referred the user to our website (e.g., search engines, external websites, social media platforms).
• Session Data: Length of session, page views, and interactions with different site elements.

This data is collected using cookies and other tracking technologies.

How Google Analytics Works

Google Analytics uses cookies to collect and generate statistical information about website usage. These cookies track users' interactions with our website and store data anonymously.

Some of the features Google Analytics provides include:

• Traffic Analysis: Helps us understand the number of visitors to our website, user behavior, and trends.
• Demographic and Interest Reporting: Provides insights into user demographics (age, gender, interests) based on data collected from Google’s advertising network.
• Event Tracking: Tracks specific user interactions with our website, such as button clicks, form submissions, or downloads.
• User Flow: Allows us to analyse the path users take through our website to understand how they interact with different pages.

How We Use the Data

The data collected via Google Analytics is used for the following purposes:

• Website Optimisation: To monitor and optimise the user experience on our websites and digital platforms.
• Marketing Analysis: To better understand our audience, tailor marketing campaigns, and improve targeted advertising.
• Trend Analysis: To analyse user behavior, identify trends, and improve content and features on our websites.
• Performance Measurement: To measure the effectiveness of our websites and digital services.

Data Retention

The data collected via Google Analytics will be retained for a period necessary for the purposes described in this Policy, unless otherwise required by law. By default, Google Analytics retains data for up to 14 months. You can opt to change the retention period of this data via your Google Analytics settings.

User Control and Opting Out

You can control and manage how your data is collected by Google Analytics in the following ways:

• Cookie Settings: You can disable cookies in your browser settings to prevent data collection by Google Analytics. However, please note that this may affect the functionality of our websites.
• Google Analytics Opt-Out Browser Add-On: Google offers an opt-out browser add-on to prevent your data from being used by Google Analytics. You can download the Google Analytics Opt-Out Browser Add-On here: Google Analytics Opt-Out Add-On.
• Disable Personalised Ads: You can also control personalised ads served by Google through the Google Ads settings page: Google Ads Settings.

Sharing Data with Third Parties

The data collected by Google Analytics is shared with Google to enable the analytics service. Google may use this data in accordance with their own privacy policy. We do not share any of the collected data directly with third parties except as necessary for the operation of our website and marketing activities, as described in this Policy.

Security of Data

We implement appropriate security measures to protect the data collected by Google Analytics. However, please be aware that no data transmission over the internet is completely secure, and we cannot guarantee the security of data transmitted to or from our website.

Changes to this Google Analytics Policy

We may update this Google Analytics Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify users of any significant changes to this Policy by updating the "Last Modified Date" and providing a notice on our website.